{"product_id":"77-blackcurrant-10-4mg","title":"77 Blackcurrant 10.4mg","description":"\u003cp\u003e\u003cstrong\u003e77 Blackcurrant 10.4mg\u003c\/strong\u003e is a tobacco-free nicotine pouch built on dark, tart berry — deeper and sharper than a typical sweet berry flavour. Each slim pouch holds 10.4mg of nicotine, and PouchMart ships it across Canada.\u003c\/p\u003e\n\n\u003ch2\u003eWhat does 77 Blackcurrant taste like?\u003c\/h2\u003e\n\u003cp\u003eBlackcurrant is the most serious of the berries. It's darker than strawberry or raspberry, with a real tartness underneath the sweetness and a slightly astringent edge that stops it becoming syrupy. The flavour holds its shape through a long session rather than flattening into generic fruit.\u003c\/p\u003e\n\u003cp\u003eIf your usual pouch is a sweet berry and you've started to find it cloying, blackcurrant is the natural step sideways. Against a mint it's warm and fruit-forward; against a candy flavour it's considerably drier. The rest of the \u003ca href=\"\/collections\/berry\"\u003eberry\u003c\/a\u003e range sits alongside it if you want to compare.\u003c\/p\u003e\n\n\u003ch2\u003eHow strong is 77 Blackcurrant?\u003c\/h2\u003e\n\u003cp\u003eEach pouch carries 10.4mg of nicotine, placing it at the start of the strong tier.\u003c\/p\u003e\n\u003cp\u003eThe PouchMart bands run: low (under 6mg), medium (6–10mg), strong (10–14mg), extra strong (14–20mg) and ultra strong (20mg and above). At 10.4mg this is a comfortable everyday level for someone who already uses pouches regularly — a clear step up from medium without being demanding.\u003c\/p\u003e\n\u003cp\u003eIf you're newer to the category, the \u003ca href=\"\/collections\/medium-strength-nicotine-pouches\"\u003emedium strength\u003c\/a\u003e range is the better starting point. If 10.4mg fades faster than you'd like, \u003ca href=\"\/collections\/extra-strong-strength-nicotine-pouches\"\u003eextra strong\u003c\/a\u003e picks up at 14mg.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use a nicotine pouch?\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eTake one pouch from the can.\u003c\/li\u003e\n  \u003cli\u003ePlace it under your upper lip, flat against the gum.\u003c\/li\u003e\n  \u003cli\u003eLeave it there — nothing is chewed and nothing is spat out.\u003c\/li\u003e\n  \u003cli\u003eExpect a tingle within the first minute as the flavour and nicotine release.\u003c\/li\u003e\n  \u003cli\u003eRemove and dispose of the pouch when you're done; most cans have a compartment in the lid.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhy choose 77 Blackcurrant?\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eA darker berry\u003c\/strong\u003e — tart and deep rather than sweet and simple.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHolds its flavour\u003c\/strong\u003e — doesn't collapse into vague fruitiness after ten minutes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e10.4mg\u003c\/strong\u003e — the start of the strong tier, workable as an everyday pouch.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSlim and tobacco-free\u003c\/strong\u003e — discreet under the lip, with no smoke or vapour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\n\u003ch3\u003eIs blackcurrant sweet or tart?\u003c\/h3\u003e\n\u003cp\u003eBoth, but the tartness is what defines it. It's noticeably drier than strawberry or a candy-style berry pouch.\u003c\/p\u003e\n\n\u003ch3\u003eDoes 77 Blackcurrant contain tobacco?\u003c\/h3\u003e\n\u003cp\u003eNo. It's an all-white pouch containing nicotine, plant fibre and flavouring, with no tobacco leaf, smoke or vapour.\u003c\/p\u003e\n\n\u003ch3\u003eIs it a cooling pouch?\u003c\/h3\u003e\n\u003cp\u003eNo. There's no menthol in it — any freshness comes from the tartness in the fruit itself.\u003c\/p\u003e\n\n\u003ch3\u003eHow long should I keep a pouch in?\u003c\/h3\u003e\n\u003cp\u003eAround 30 to 60 minutes for most people. The flavour is sharpest in the opening minutes.\u003c\/p\u003e\n\n\u003ch3\u003eDoes PouchMart ship 77 across Canada?\u003c\/h3\u003e\n\u003cp\u003eYes. Orders are dispatched within one business day and typically arrive in two to five business days depending on Canada Post, in packaging that doesn't identify the contents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFor adult nicotine users only. Nicotine is an addictive chemical.\u003c\/em\u003e\u003c\/p\u003e","brand":"77","offers":[{"title":"1 Can","offer_id":49270804480217,"sku":null,"price":19.99,"currency_code":"CAD","in_stock":true},{"title":"10 Pack","offer_id":49270808871129,"sku":null,"price":185.99,"currency_code":"CAD","in_stock":true},{"title":"3 x 10 Pack - Best Value Option","offer_id":49270808903897,"sku":null,"price":539.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/7480\/8537\/files\/77-Black-Currant-Medum.webp?v=1789705463","url":"https:\/\/pouchmart.ca\/products\/77-blackcurrant-10-4mg","provider":"PouchMart","version":"1.0","type":"link"}