77 Salted Caramel 10.4

77 Salted Caramel 10.4mg is a tobacco-free nicotine pouch that pairs buttery caramel with a pinch of salt — sweet first, savoury underneath. Each slim pouch holds 10.4mg of nicotine, and it ships across Canada from PouchMart as a single can, a 10 Pack or a discounted 3 x 10 Pack.

What does 77 Salted Caramel taste like?

Caramel leads: warm, buttery and rounded, closer to a soft toffee than to burnt sugar. The salt arrives a beat later and stops the sweetness running away with itself. That contrast is the point of the flavour, and it is what keeps a dessert profile from becoming sickly over a long session.

Put it next to the rest of the category and it belongs with the dessert and soda flavours rather than the fruits. If your usual pick is mint, this is a complete change of direction — there is no cooling here at all. If you already rotate through coffee, cola or vanilla pouches, salted caramel slots in without argument.

How strong is 77 Salted Caramel?

Every pouch contains 10.4mg of nicotine, which puts this product in the strong tier.

The PouchMart scale runs: low (under 6mg), medium (6–10mg), strong (10–14mg), extra strong (14–20mg) and ultra strong (20mg and above). At 10.4mg, 77 Salted Caramel opens the strong band — a real step up from medium without reaching the intensity of the top end.

Experienced adult pouch users will find it comfortable. Anyone new to pouches should not start here; browse the low strength or medium strength ranges first and move up once you know how a pouch behaves for you.

How do you use a nicotine pouch?

1. Take a single pouch from the can.
2. Place it under your upper lip, against the gum.
3. Leave it in place — no chewing, no spitting.
4. Expect a tingle inside the first minute as flavour and nicotine begin to release.
5. Remove the used pouch when you have finished and dispose of it; most cans have a compartment in the lid for exactly this.

Use one at a time, and nothing needs preparing before you do.

Why choose 77 Salted Caramel?

• Sweet and savoury together — the salt keeps the caramel from turning one-note.
• An unusual pick — very few pouches attempt a dessert profile properly, and fewer land it.
• 10.4mg strength — a steady release aimed at users who have outgrown medium pouches.
• Slim pouch — comfortable under the lip and invisible from the outside.
• Tobacco-free and smoke-free — no leaf, no combustion, nothing to exhale.

Which pack size should you order?

Caramel is a flavour people feel strongly about either way, so the 1 Can option is worth taking first if you have not tried it. Once you know, the 10 Pack is the practical everyday order. The 3 x 10 Pack brings the per-can cost down furthest and is the one to choose when salted caramel has become a fixture rather than an experiment. Stock is shared across all three pack sizes, so the availability number you see here is the genuine one.

Frequently asked questions

Is 77 Salted Caramel actually salty?

Only lightly. The salt is there to balance the caramel, not to dominate it. Most people register it as depth rather than as a salty taste on its own.

How does it compare to a cola or vanilla pouch?

It is richer and heavier than either. Cola is fizzy and sharp-sweet, vanilla is creamy and light; salted caramel is the most dessert-like of the three.

Does it contain tobacco?

No. This is an all-white nicotine pouch with no tobacco leaf in it.

How should I store the cans?

Keep them cool, dry and closed. A fridge is not required, but many people find refrigerated pouches hold their moisture and flavour longer.

Can I use it somewhere I could not smoke or vape?

There is nothing to light and nothing to exhale, and no spitting is involved, which is why a lot of people use pouches in situations where smoking or vaping is not practical. Local rules still apply wherever you are.

For adult nicotine users only. Nicotine is an addictive chemical.

We dispatch orders within 1 business day, and orders typically arrive within 2–5 business days with Canada Post. Free shipping available for orders above $125. All packages include tracking information for your convenience.