77 Blueberry Ice 10.4mg

77 Blueberry Ice 10.4mg is a slim, tobacco-free nicotine pouch that puts ripe blueberry against a cool menthol finish. Each pouch contains 10.4mg of nicotine, which lands it in the strong tier. PouchMart ships it across Canada in single cans, 10 Packs and 3 x 10 Packs.

What does 77 Blueberry Ice taste like?

The blueberry arrives first and it is the darker, jammier side of the fruit rather than a bright synthetic version. Behind it comes menthol, and that cooling layer does most of the work in the second half of the session — it keeps the sweetness from settling and leaves the mouth feeling clean rather than sugary. The balance is roughly even, with neither element bullying the other.

Among fruit pouches, iced berry is one of the easiest to get on with. It has more body than a citrus pouch and more freshness than a straight berry one. If you have been using plain mint and want to move sideways without abandoning the cooling you are used to, this is a gentler transition than jumping to something purely sweet like mango or cola.

How strong is 77 Blueberry Ice?

Each pouch holds 10.4mg of nicotine. On the PouchMart scale that is the strong tier, which runs from 10mg to 14mg.

The full range of tiers is low (under 6mg), medium (6–10mg), strong (10–14mg), extra strong (14–20mg) and ultra strong (20mg and above). Strong is the busiest part of the shelf for a reason — it gives a clear, sustained release without the intensity of the top bands, and most regular adult pouch users settle somewhere in or around it.

If you are new to pouches, this is more than you want for a first try; the medium strength range is the better entry point. If 10.4mg already feels like it is fading too quickly for you, the extra strong range is the next step up.

How do you use a nicotine pouch?

1. Take one pouch from the can.
2. Slide it under your upper lip so it rests against the gum.
3. Leave it in place — there is no chewing and nothing to spit.
4. Within about a minute you should feel a tingle as flavour and nicotine begin releasing.
5. Take it out when you are done and dispose of it. Most cans have a lid compartment for used pouches.

One pouch at a time, no preparation needed.

Why choose 77 Blueberry Ice?

• Berry with a cold finish — fruit sweetness that ends clean instead of sticky.
• 10.4mg strength — a solid strong-tier pouch that holds up through a full session.
• Slim pouch — narrow enough to sit comfortably under the lip for longer stretches.
• Tobacco-free — all-white, no tobacco leaf, no smoke or vapour.
• Easy switch from mint — keeps the menthol you already like while changing the flavour underneath it.

Which pack size should you order?

Take the 1 Can if you have not tried an iced berry pouch before — people either take to the combination immediately or not at all. Once it is established in your rotation, the 10 Pack is the practical choice, and the 3 x 10 Pack - Best Value Option brings the per-can cost down furthest for anyone buying regularly. Stock is shared across the three sizes, so the availability figure displayed is the genuine one.

Frequently asked questions

Is Blueberry Ice sweeter than 77 Forest Fruits?

It is narrower rather than sweeter. Blueberry Ice is one berry plus menthol; a forest fruit blend spreads across several berries and has no cooling layer to cut through it.

Does the menthol overpower the blueberry?

No. The fruit leads early on and the cooling becomes more prominent as the pouch wears on, but the blueberry stays legible throughout.

Is 10.4mg strong for an everyday pouch?

It is squarely in the strong tier, which many experienced adult users treat as their daily level. If you currently use medium pouches, expect a step up rather than a leap.

Do pouches need refrigerating?

Not strictly, but it helps. A fridge keeps them moist and preserves the flavour longer. Otherwise, cool and dry with the lid closed is fine.

How is this shipped?

PouchMart offers fast, discreet shipping across Canada.

For adult nicotine users only. Nicotine is an addictive chemical.

We dispatch orders within 1 business day, and orders typically arrive within 2–5 business days with Canada Post. Free shipping available for orders above $125. All packages include tracking information for your convenience.