
77
77 VB Edition Liquorice & Citrus 10.4mg
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Product Description
77 VB Edition Liquorice & Citrus 10.4mg is a tobacco-free nicotine pouch pairing dark liquorice with a bright citrus lift. Each pouch holds 10.4mg of nicotine, and PouchMart ships it across Canada in single cans, 10 Packs and 3 x 10 Packs.
What does 77 Liquorice & Citrus taste like?
Liquorice gives the pouch its depth — the rounded, slightly aniseed sweetness that is familiar from Nordic sweets. Citrus sits on top of it and keeps it from feeling heavy, adding a sharper, fresher edge that cuts through the richness.
It is an unusual pairing and a deliberate one. Liquorice on its own can sit thick over a long session; the citrus resets it. If you already like liquorice, this is a lighter way to have it. If you've never tried a liquorice pouch, the citrus makes this an easier introduction than a straight liquorice flavour.
How strong is 77 Liquorice & Citrus?
Each pouch carries 10.4mg of nicotine, placing it at the start of the strong tier.
The PouchMart bands run: low (under 6mg), medium (6–10mg), strong (10–14mg), extra strong (14–20mg) and ultra strong (20mg and above). At 10.4mg this is a comfortable everyday level for someone who already uses pouches regularly.
If you're newer to the category, the medium strength range is the better starting point. If 10.4mg fades faster than you'd like, extra strong picks up at 14mg.
How do you use a nicotine pouch?
- Take one pouch from the can.
- Place it under your upper lip, flat against the gum.
- Leave it there — nothing is chewed and nothing is spat out.
- Expect a tingle within the first minute as the flavour and nicotine release.
- Remove and dispose of the pouch when you're done; most cans have a compartment in the lid.
Why choose 77 Liquorice & Citrus?
- Liquorice with lift — the depth of liquorice without the heaviness.
- A flavour few others offer — nothing else in the 77 range tastes like it.
- 10.4mg — the start of the strong tier, workable as an everyday pouch.
- Tobacco-free — no tobacco leaf, no smoke, no vapour.
Which pack size should you order?
Liquorice divides opinion, so the 1 Can is the sensible first order. Move to the 10 Pack once you know it's for you, and to the 3 x 10 Pack - Best Value Option for the lowest cost per can. Stock is pooled across all three sizes, so the availability shown is accurate.
Frequently asked questions
Is it more liquorice or more citrus?
Liquorice leads; the citrus brightens it rather than competing with it.
Does 77 Liquorice & Citrus contain tobacco?
No. It's an all-white pouch containing nicotine, plant fibre and flavouring, with no tobacco leaf, smoke or vapour.
How long should I keep a pouch in?
Around 30 to 60 minutes for most people.
Does PouchMart ship 77 across Canada?
Yes. PouchMart offers fast, discreet shipping across Canada.
For adult nicotine users only. Nicotine is an addictive chemical.
Shipping & Delivery
We dispatch orders within 1 business day, and orders typically arrive within 2–5 business days with Canada Post. Free shipping available for orders above $125. All packages include tracking information for your convenience.

77 VB Edition Liquorice & Citrus 10.4mg
